Outbound marketing is slowly becoming a thing of the past. For decades businesses built themselves on the back of outbound marketing such as television ads, newspaper ads, and direct mailing. However, the mega-companies of today, such as Amazon and Google, have built their corporations primarily through the use of inbound marketing.
Inbound marketing includes things like SEO, social media, and blogging. It is largely based on Internet marketing and it’s quickly becoming the most significant way of promoting a business. Out of all forms of inbound marketing, Internet marketing through video is by far the most popular. A good Internet marketing company can set you up with an excellent video promotion package, but in the end you will be making most of your videos yourself. So you need to have the know-how and equipment to create quality videos for your Internet marketing agency to promote.
Tips For Video Marketing
When it comes to video marketing the key is publishing videos as much as possible. You want your video out there. Consider not only embedding your video on your blog and website but also promote it through all possible video uploading sites.
Some other things you want to keep in mind when creating your video include:
- Short Videos Work- There is no reason to make your video long; people will lose interest. Keep your video short, sweet, and to the point.
- 10 Second Impression- Make your first 10 seconds of video as interesting as possible. If not, people will lose interest and go elsewhere.
- Go Live, Avoid Editing- You want to make your video as edit free as possible. Go with live shots and avoid editing whenever possible, it looks more natural and saves time.
- Improvisation and Outline- Avoid writing a script, go with a brief outline and improvisation.
- Add a Call to Action- Always add a unique call to action to the very end of your video in order to help with analysis and promote conversion.
It is very important that when creating a video you realize that consumers today have an extremely short attention span, especially when it comes to Internet content. You want to keep your video short, entertaining, and to the point.
Additionally, being natural keeps customers interested. Heavily edited and scripted videos come across very stiffly in Internet marketing. This can cause viewers to click away for something that doesn’t seem so “fake”. Don’t be afraid to be yourself, if you are camera shy and don’t want your face on screen the whole time then consider screen recording.
Finding A Camera For Internet Marketing
When it comes to purchasing a camera for the production of your Internet marketing videos there are some things that you need to know:
- Cheap is Fine- There is no need to buy an extremely expensive camera. Cameras that cost $500 or less generally perform great for the purpose of small to medium sized businesses.
- External Microphone- Sound is very important to video. External microphones sound better than those that are integrated into the camera, so always purchase a separate microphone.
- Tripod- Tripods save a lot of time, help keep the camera steady, and do not require an extra person to operate.
Editing Videos For Internet Marketing
It is best not to spend a lot of time editing every single video you make. There will be times when you need to edit, but avoid this task whenever possible. Over-editing destroys the natural feel of videos and can take away from the work itself. Also, editing can become a huge consumer of time. When you do need to edit your video it is perfectly fine to use open or free software. There are several types of this software available.
Things To Avoid
Here are a few additional things that you should avoid when creating your videos for optimal VSEO:
- Never shoot in front of a backlight or a window
- Avoid rooms that are extremely empty due to echo effect
- Avoid rooms that have hard tile floors or hardwood walls
- Make sure you have adequate lighting
A Word About Formats
When directly uploading and publishing your own work you should try to film and save in flash format. This is because flash format is the most suitable for the web, overall. Those who submit their videos to sites like YouTube generally do not have to worry about this issue. YouTube and similar sites will automatically convert the file to the appropriate format upon upload regardless of what it is saved or filmed in.
Internet Marketing For Your Video
The three primary components of marketing your video include optimization, promotion, and analysis. These three factors will be used by your Internet marketing agency to ensure you are getting the best results possible in ranking, traffic, conversion, and more. Some of these factors will affect what you choose to put in your video. It is important to have a good idea of what each component consists of.
There are two components of optimization when it comes to the Internet marketing of video, SEO and Social/Viral marketing. Though you will use both in your video to a certain extent, narrowing down what you want to get out of the video will help you to determine which of these factors is most important for you to focus on.
SEO- Search engine optimization is heavily reliant on keywords. This type of optimization is about choosing the right keywords and descriptions for your video. Your Internet marketing agency will find these keywords through analysis and use them in the descriptions and tags associated with the video. For business-to-business marketing this is usually the most important aspect. You want people to easily find and locate your videos because of the specific information that you have to offer. VSEO can help you to get more targeted consumers who are likely to buy into your product.
Social/Viral- This form of video optimization is usually more for entertainment-based videos. This involves making a video interesting so that you can get as many people to watch it as possible. The goal of those who use this as their focus is simply to get their video viral, it is purely numerically based. Focusing primarily on this aspect of optimization will not necessary improve conversion rates, as it helps to draw in traffic of all type- not necessary targeted consumer traffic.
In order to promote your videos they need to be on the Internet in as many places as possible. Imbed or link to your video through social media sites, your blog, your website, and several video uploading sites. Also ask colleagues to promote the video through their marketing outlets. Since some forms of posting, such as tweets, have a short life expectancy it is fine to promote the same video two or even three times the day that you first publish it.
Analysis of your video is very important to ensuring that it is a success. In order to ensure that your video is doing well you need to get as much data as possible in relation to the video. More and more uploading sites give statistical data on those viewing your video. Your Internet marketing company should also be able to tell you how many people came to your website via one of your video links and how many of those hits converted intp a sale. The more strategic analysis of your videos available, the better your future videos will be.