Why You Should Integrate Social Media with SEO
Several people falsely believe that social media platforms and search platforms are continually competing for the Internet user’s attention. Many businesses think that social media sites and organic SEO efforts are totally segregated areas of Internet marketing that drive separate results. However, social media marketing and SEO tactics can work together seamlessly. Your business’s Internet marketing strategy will be most effective when you decide to integrate the search and social aspects of your Internet marketing strategy.
More leading search engines are adding social components to their sites, while more social media platforms are incorporating search capabilities for consumers. There really is not a clear line that defines search platforms and social platforms anymore. This is an opportunity for your business to leverage this blurring line and drive more traffic to your site to generate more leads and more sales.
Social media can significantly boost your SEO power. Linking to your website through your social media accounts lets you reach a vast audience and bring more traffic to your website. Many researchers say that people on Twitter and Facebook are consumers who are very likely to repost links and content they like or find useful on their own pages, sites, accounts, and blogs.
How to Integrate Social Media with SEO
Being involved in social media platforms brings an increased stream of traffic to your website. In order for your business to use this as an opportunity to further boost SEO and encourage reposting of your links and information, be sure your content is easily sharable. One approach that can be highly effective in ensuring your content is readily sharable is to insert social media buttons at the end of your articles or blog posts that will let the website visitor easily link it back to their social media accounts, furthering your SEO efforts.
It’s important for you to optimize your social media pages just as you would optimize your regular website. Your social media pages are simply extensions of your actually website – a domain where your business still represents its brand but with a more vibrant, interactive presence. Naturally place keywords on your social media site in your content, but do so where online users will see it as helpful and where it adds value to the content. More and more search engines admit they are incorporating aspects of social media pages into search ranking algorithms.
In order for your business to get the most out of its SEO efforts and social media strategies, it’s very beneficial for your business to integrate the two and capitalize on the fact that the clear line between search and social no longer exists. An Internet marketing company can assist your business in seamlessly integrating social media with SEO so your business sees optimal results.