Importance of Optimizing Your Website for Mobile Search
There are many aspects to a successful mobile marketing campaign. One of the most important factors is making sure that your company’s website is optimized for mobile search. Mobile search optimization is very important. Search engine optimization, whether its for your traditional company’s website or for your mobile website, helps your company get found by web users.
Optimizing your website for mobile search is a step by step process. The following are the steps you will need to take in order to best go about your website’s mobile search optimization:
1. Creating and designing your mobile website
2. Optimizing your website for mobile search
3. Promoting your mobile website
The first step is to create and design your company’s mobile website. Your mobile website should be simple, clean and elegant. There should be a big call to action that viewers immediately see without having to scroll. This call to action should be what you want your viewers to do such as click to call or click to map. This is very important because mobile searchers are prospects who are very likely to convert because they are looking for your business, products or services immediately. Therefore, this call to action is very important to be included on your mobile website and should be the first thing viewers see on your page.
Yet, content is still what is going to be what drives traffic to your site. So you need to make sure you have designed a website that includes the necessary content with chosen keywords so that your website is optimized for search. The biggest challenge in designing your mobile website will be to create a simple, clean and elegant site that includes a prominent call to action as well as your keyword-rich content.
Once you have created your company’s mobile website, as part of your Internet marketing strategy, you will need to ensure that this website is optimized for search.
You should take the code for your mobile website and paste it into the source code of your homepage for your company website. This is important because if someone tries to access your traditional website on a mobile device, then they will automatically be redirected to the mobile version of your company’s website. While regular search engine optimization is still driving traditional traffic to your website, you will now simultaneously have mobile traffic being driven to your website.
The next thing you will need to do is to optimize your mobile website’s content for better rankings on search engines. You will need to develop a strategy for mobile search engine optimization. This strategy should compliment your traditional SEO strategy to drive mobile search. This strategy should include mobile keyword selection because web searchers use different keywords on mobile devices, specifically more shorthand keywords. This means that you should be focusing on short tail keywords instead of long tail keywords. In addition, you should incorporate mobile link generation as you would on your traditional website. Mobile onsite optimization should also be included in this strategy.
Promoting Your Site
Once your company’s mobile website has been created, designed and optimized, you will then need to promote it. You should do this mainly through social media integration. Use sites such as Facebook, Twitter, Youtube and your company’s blog. As people spend more time on social media on their mobile devices, it will be increasingly important for you to be integrated and have backlinks to your website from these social media sites. This will be optimal in driving people from these social media website to your company’s mobile website and vice versa.
Future of Mobile Search
There is no longer the question of if mobile searches will surpass traditional searches. In the coming years, mobile searches will surpass traditional searches. The question now is when. For now, mobile search includes a smaller group of people, and therefore, there is currently a smaller pool of searches but this will grow as mobile searches increase.
If you are able to get into this mobile search market first and dominate it, then this will greatly benefit your company in the long run because search engine optimization builds upon itself.
If you need help with this process of optimizing your website for mobile search, then you may want to consult with an Internet marketing agency for help.