Local Lead Generation
Local lead generation simply means lead generation for local businesses. Lead generation is a very important part of local Internet marketing because this process identifies your prospective buyers and turns them into customers. During this process, some prospective buyers opt out. In order to maximize the amount of people who become your customers, you will need to optimize your company’s website for local lead generation.
Though local lead generation strategies are dependent on your industry, there are several keys to successful local lead generation that apply to all industries. These include:
• Good landing pages
• Appropriate use of pay per click advertising and search engine optimization
• Positive Reviews
• Using analytics tools for better lead generation
Good Landing Pages
One of the most important aspects to successful local lead generation is good landing pages. You need to have good landing pages for both your company’s traditional website as well as for your company’s mobile website.
Once you have driven traffic to your website, you will need to make sure they are greeted with a well-done landing page. This page should be organized and have a user-friendly format. Additionally, this page should have clear, prominent calls to action. Simply, when the visitor gets to your website, they should be able to quickly see the layout of your website and what you want them to do, such as to fill out a form or browse through products. Targeted landing pages are essential as well. For example, we are the best company in our industry or in the creation of this product, so contact us now.
Having a good landing page is important not only to your local lead generation but also to your company’s conversion optimization.
PPC and SEO
Appropriate use of pay per click advertising and search engine optimization is key to successful local lead generation. Pay per click will be more useful than organic SEO though both should be used in your Internet marketing strategy for increasing lead generation. You will need to determine the appropriate use of PPC and organic SEO for your specific company and it’s industry. If you are unsure of how to go about this, you might want to consider hiring an Internet marketing agency to help you go about this process.
Positive reviews of your company are key to success in local lead generation. These reviews that are written by your customers are a very valuable asset to your company. The reviews build confidence of the customers in your company and allow you to gain the trust you need. This will increase the lead generation, which will result in additional sales and profit.
Using analytics tools is very important in the local lead generation process. These tools allow you to see what pages your visitors are going to and to determine your bounce rate. It is key to decrease your bounce rate in order to increase your lead generation, which then in turn will increase your company’s conversion rate.
If you need more help with optimizing your company’s local lead generation, then you might want to consider hiring an Internet marketing company.