Most small to medium sized businesses are heavily dependent on their geographic area for customers. An exterminator in Pennsylvania, therefore, is not aiming to attract homeowners from Florida to their business website. There are several things that local businesses can do in order to target their advertising to reach local consumers. Here are some tips for hosting a successful local Internet marketing campaign:
Local SEO and Local Internet Marketing
You want to ensure that you are optimizing your website and web content using geographically targeted local search engine optimization as opposed to generic SEO. It is important to make sure your website is thoroughly optimized for local searches. This includes both visible content such as what appears on the website, your web address, and your headings as well as invisible content like meta tags. There are a variety of different keyword analysis programs that can help you determine the best keywords to use for your particular industry in your particular area. You can also consult with a local internet marketing agency with assistance in implementing locally driven SEO.
To Achieve Your Internet Marketing Goals, Talk to Locals
An important component to quality local Internet marketing is to touch base with the community through your blog and social media sites. Find other businesses in your area, friend them or follow their blog, and make comments regularly. Making your presence in the local community known through the Internet is a great way to attract potential clients.
Blog All About It
Blogging is a vital part of Internet marketing today. Businesses that have a blog receive up to 55% more traffic to their website on average than similar businesses that don’t blog. If you use local search engine optimization in your blog and talk about blogging you will attract locals. You can use your blog to discuss your place in the industry, the services you offer and why, and even talk about jobs that you have completed in the past. This information will help to bring customers in to your website and hopefully convert to sales.
Always Use Review Websites
Millions of people search the web each day for reviews on local businesses before they even bother to visit the business. Word of mouth is extremely important to a good local advertising campaign. Having your site visible on the various online review boards around the Internet can greatly increase your chance of being found, provide you with inbound links, and help to improve your reputation. Asking your customers to add reviews to the various sites you have joined is a good way to get your reputation started. Even if you get a poor review from time to time, as long as the overwhelming majority of your reviews are positive you shouldn’t have anything to worry about.
Local directories on the web work to benefit you in many of the same ways that review sites do. Getting your site listed within a local directory for your given area is just another way to get your name out to the people who you are targeting.