Using Analytics Tools
Analytics is a way to measure and analyze your website’s traffic in various ways. Using analytics tools, such as Google Analytics and Google Website Optimizer, is a very important part of your Internet marketing strategy because it allows you to evaluate how well you are meeting the conversion goals you set out to achieve.
These tools are very helpful to use as you go through the redesign or better optimization of your web page in order to increase your conversion. This is because these tools tell you significant data that will help you to better drive your traffic and convert them to additional sales and profits.
Google Analytics and Google Website Optimizer are analytics tools that can help you track the improvement of your conversion rate because they answer the following questions:
• What keywords drove the user to your web page?
• What are users doing after they hit the home page?
• What web pages are the most visited?
• What products or services are most visited?
• How much traffic do I have on my site?
• Where is my traffic coming from?
If your company decides it wants to better optimize its website conversion but doesn’t know how to go about using these tools, you might want to consider hiring an Internet marketing company that can help you create a conversion optimization strategy with clear objectives and make them a reality.
Google Analytics analyzes your site traffic data and creates monthly reports based on that data for your company. If you understand the basics of analytics, then this incredibly user-friendly tool will be great for your company to utilize. By seeing where your traffic is coming from and analyzing that, you should be able to go back to your website in order to best optimize it based on that data.
Google Website Optimizer
Google Website Optimizer lets your company test it’s web pages as well as content for alternates in order to best optimize your website and increase, company’s conversion rates, . Through testing different website designs, your company will be able to see which web pages convert best and can then redesign their company website in order to allow for the most possible conversions.
Essentially, both of these, Google Analytics and Google Website Optimizer are very powerful conversion optimization tools that can help you understand your metrics and optimize your site. If used correctly, they can greatly increase your company’s conversion rate and allow you to meet all your conversion optimization goals. If your company wants help in using these tools to better optimize their website, you might want to consider hiring an Internet marketing agency.