Here are a few DONTS that every local business should avoid if they want their website to steer clear of some easily avoidable mistakes: Don’t Use Overdone Language for Links and Calls to Action “Click Here!” “Submit!” “Go Here!” Words … Continue reading →

When it comes to finding a local business, it goes without saying that most people would think of referring to the local yellow pages. However, as the Internet is growing and expanding, more and more people are instead turning to … Continue reading →

Most small to medium sized businesses are heavily dependent on their geographic area for customers.  An exterminator in Pennsylvania, therefore, is not aiming to attract homeowners from Florida to their business website.  There are several things that local businesses can … Continue reading →

Local Lead Generation Local lead generation simply means lead generation for local businesses. Lead generation is a very important part of local Internet marketing because this process identifies your prospective buyers and turns them into customers. During this process, some … Continue reading →

Local search is trending up for 2011. In April 2011, local search changed when Google released Google Places, which is designed to better organize the world’s businesses. Since April, over 50 million companies have been added to Google Places. If … Continue reading →

We live in a highly self-focused and individualized society. But if you actually look, you’ll see that everybody really wants to know what other people think. This is why reviews, of the positive variety, are such a useful tool in … Continue reading →

As much talk as there is about Internet Marketing breaking down boundaries and flattening the world, most commerce is still defined by physical space. For instance, consumers are still going to search for businesses in their area. Because of this, … Continue reading →