Getting visitors to your website is just half the battle of keeping yourself in business; you need to turn those visitors into clients! In Internet Marketing and web presence, this is called conversion optimization; you convert as many visitors into … Continue reading →

What is a Unique Selling Proposition? A unique selling proposition, commonly referred to as a USP, is what differentiates a business from others and is an extremely important component of lead generation and Internet marketing. Your USP is what makes … Continue reading →

Content’s Role in Lead Generation Many things about the web have changed as the Internet has immensely grown and developed over recent decades, but one thing about it has not: the importance of content. Quality content is the foundation of … Continue reading →

Optimizing Your Website for PPC All companies that can afford pay per click advertising should be aiming to create websites that are competitive and well done. These company’s websites should set performance targets, which can be reached through the optimization … Continue reading →

You’ve probably heard a lot about how conversion and ROI (return on investment) is the big Internet Marketing focus for 2011. And we completely agree. As SEO is becoming a more common practice for company websites, the competition for search … Continue reading →

If you’ve been trying to learn about Internet marketing, you’ve probably come across some insider language such as “Analytics” and “Conversion Optimization” and “Funnels.” These terms are intimidating and turn a lot of people off from Internet marketing. But these … Continue reading →