A/B testing is, put simply, a test that can be set up with Google analytics that splits your site visitors directly in half—one group being sent to your website in its current form, and the other to your site where … Continue reading →

You just launched your business’s new website and are hoping that it results in making your business, and ultimately you, more money. The web design firm that helped you build your website told you that it would take a couple … Continue reading →