A/B testing is, put simply, a test that can be set up with Google analytics that splits your site visitors directly in half—one group being sent to your website in its current form, and the other to your site where … Continue reading →

Getting visitors to your website is just half the battle of keeping yourself in business; you need to turn those visitors into clients! In Internet Marketing and web presence, this is called conversion optimization; you convert as many visitors into … Continue reading →

The Need for Good Content When people visit your website, your business needs to be sure it displays clear, useful content, especially right on the homepage. If your business prospects and clients are greeted with a homepage filled with irrelevant … Continue reading →

What is a Unique Selling Proposition? A unique selling proposition, commonly referred to as a USP, is what differentiates a business from others and is an extremely important component of lead generation and Internet marketing. Your USP is what makes … Continue reading →

Content’s Role in Lead Generation Many things about the web have changed as the Internet has immensely grown and developed over recent decades, but one thing about it has not: the importance of content. Quality content is the foundation of … Continue reading →

What are Landing Pages A landing page is a term often used in Internet marketing and is sometimes referred to as a lead capture page. The landing page is the web page that an online user is directed to after … Continue reading →

What are Funnels? The term funnel or sales funnel when referring to website optimization is describing the process where website visitors turn into leads and leads ultimately convert into customers when people land on your website. A sales funnel is … Continue reading →

Steps to Conversion There are several steps that lead to conversion. First you have to take a regular web user and get them to be a visitor on your website or blog. The way you usually achieve this is through … Continue reading →

You just launched your business’s new website and are hoping that it results in making your business, and ultimately you, more money. The web design firm that helped you build your website told you that it would take a couple … Continue reading →

What are Conversion Goals? A conversion goal is simply the next step you’re trying to get website visitors to take when they come to your website. These goals can be measured to show your business what level of success in … Continue reading →