Although the Internet has a universal reach and is in and of itself a very global entity, this is not necessarily the same for your local business. Having an online presence that can reach the world is certainly impressive, but … Continue reading →

One school of thought seems to have dominated the debate about whether to link out or not link out for a long time: the belief that external links can cause more harm then they do good. When you’ve put time … Continue reading →

The mobile revolution is something that no marketer or company can afford to ignore – it’s not going away. Your business needs to stay on top of the mobile revolution or runs the risk of being squeezed out by your … Continue reading →

Although Google + is still new, the power that Google now possess as both a social media platform and a search engine is causing a great deal of intrigue and even a little concern. Google’s + Program, which is based … Continue reading →

Although SEO has been proven to be one of the best ways for businesses to create long-term rankings and valuable leads, there are many businesses, and even professional SEO companies, that fail to recognize some significant SEO mistakes. These are … Continue reading →

A/B testing is, put simply, a test that can be set up with Google analytics that splits your site visitors directly in half—one group being sent to your website in its current form, and the other to your site where … Continue reading →

Google Realtime Search suddenly went offline this past Sunday, July 3rd. The crux of Google Realtime Search’s MIA status points to the ending of a deal between Twitter and Google that went into effect on July 2nd. Google had an … Continue reading →

Should I include FAQs in my Internet marketing strategy? Though not a very frequent question, this is nonetheless a very important question to ask yourself if you are a business with an online presence. And we have the answer. Remember … Continue reading →

Although linking is an important aspect of any successful SEO strategy, it can be tricky and there are quite a few mistakes you might be missing in your linking strategy. Here are some of these common mistakes, how you can … Continue reading →

Here are a few DONTS that every local business should avoid if they want their website to steer clear of some easily avoidable mistakes: Don’t Use Overdone Language for Links and Calls to Action “Click Here!” “Submit!” “Go Here!” Words … Continue reading →